On February 5, 2004, Lee Kum Kee received the "Yahoo! Emotive Brand Awards for Industry - Best Integrated Campaign for Below-the-Line", organized by Yahoo! Hong Kong.

The award aimed to recognize the creativity and outstanding achievement in planning and executing marketing campaigns. Professional marketers judged the campaign mainly based on its creativity, strategy, overall cohesiveness and continuity.

Besides, Lee Kum Kee has participated in the "Cheer Up! Hong Kong" campaign to help invigorate the economy and the spirit of Hong Kong in 2003. Lee Kum Kee was also acknowledged as "Good Corporate Citizen" by Yahoo! Hong Kong.